A few years ago I was teaching ‘transformational stuff’ and was doing what transformational teachers do. I was trying to find my market and create a business plan that would work. That looked like: try some online marketing, add social media, create a sales funnel. (Cue the inspirational music, breathe.)

Unfortunately, my business was teetering on the verge of being called a hobby as my total income for the past two years was around $10K. It wasn’t working because I was living inside someone else’s idea of a business plan.

I didn’t know what else to do, so I hired an “Aligned Business Coach” and was excited to do something that both felt good AND made money. The plan was to put together a webinar that was compelling and invite people to it, sell them my stuff or invite them to a sales call.

Yet, halfway through the creation of the webinar I called my conscious business coach and said, “I can’t do this, It just doesn’t feel good.”

Fortunately for me, she as a great intuitive coach, she asked, “So what DO you want to do?” (I had worked with plenty of ‘my-way or the highway’ kind of coaches before that!)

I said to her, “I just want to play a game.”

Imagine her raising her eyebrows, but with a quiet laugh she said, “Ok?”

I went on to explain that I had invented one. After I described the game and my crazy plan, she gave me her blessing and said ‘go for it.’ (Or something like that.)

I totally appreciate her and what she did for me in that moment. Although she knew business and marketing, this was new territory and I was facing a huge learning curve. There wasn’t a coach to hire to help me have more fun in my business much less help me produce, test, tweak and then take a game to the world to transform ‘their’ lives (and mine too.)*

At that moment, my world was also in transition.

I had just moved across the country from Minneapolis to Austin, and, after dropping all my current clients and setting up an art studio/office in my new home, I decided to dive into the ‘university of game development’ that I was being created as I walked it.

Fast forward, I produced that game, enrolled 40 people into a beta program that they paid $97 each to participate in and received the first version of my game. Something magic happened after that.

When I was at networking events or had an opportunity to introduce myself, when I said “I invented a game,” people leaned in and wanted to know more.

Selling became fun and much more effortless!

Since then I have discovered all kinds of amazing things when a game is at the ‘Heart of Business’.

Creates a fun experience for your clients. Add levity to even difficult topics with a game.
Clients stay Engaged in your Process. Games hold their interest and teach through repetition, action & enjoyment.
Builds Brand Memory. Contacts remember who you are AND refer you.
Simplifies Marketing. You have endless marketing content with your game play, pieces and results stories.
Delivers Measurable RESULTS. Quantify your growth and your client results.
Sets a Foundation for Business Growth. Scale your business to 6 or even 7 figures with a ‘Heart of Biz’ business model.

Business plans are ok, but Game Plans are much more fun.

As I continuously tweak my game plan, I have also discovered the magic of having a game at the ‘Heart of Business’ business model. This is an incredible way to scale and grow big businesses out of a card or board game.

Are you curious about what a game plan might look like for you?

*Good thing you can find a fun & games mentor!

Let’s Play!

Here are some other Play resources:

Looking for a way to create possibilities and miracles in your business EVERY DAY? Play the Angels, Peacocks & Butterflies Game.

Discover your Miracle Archetype: https://jeanberrypresents.com/miracle-archetype